Sales Funnels - 3 Steps to Creating a Intent-Based Sales Funnel for Your Products

[How to] Build an Intent-Based Sales Funnel for Your Products

Learn why building an intent-based sales funnel will help you increase your conversions and build a stronger brand identity for your products in the online marketplace.

How to Write Optimized Feature Bullets

[How-To] Write Optimized Feature Bullets for Your Amazon Listing

A very common challenge for sellers when writing their Feature bullets and descriptions is accurately communicating the features of their products to customers in a way that will help remove barriers to buying the product and increase the chance for a sale. This article explains how to write your feature bullets so that customers will have no doubt that what you sell is what they want.

[POST] How to Beat the Summer Sales Slump Blues

[POST] How to Beat the Summer Sales Slump Blues

It’s summertime and you may have experienced a drop in sales. In eCommerce, we refer to this as the “summertime sales slump” or “summer sales doldrums”. In this post, you’ll learn about 5 different ways you can beat the summertime selling sadness!

Inbox zero

How to Create Power Filters In Gmail

How to Create Power Filters in Gmail and Get Stuff Done

In this post, you will learn how to create power filters in Gmail and other email management tricks to help keep your inbox at near zero levels on a daily basis. Learn how to sort and filter your email into meaningful categories and become more efficient in how you receive your information.

This is a Problem?!?

The other day I posted on Facebook that I had spent about an hour cleaning my mom's Gmail inbox – purging over 25,000 emails, creating over 15 filters, and 25 (or so) unsubscribes from junk email lists.

I just simply made the (*cough* brag) post because I felt like I was being a good daughter. 🙂

But something happened shortly after in response to the post that kind of shocked me.

Friends started commenting and showing me their inbox counts (I should give a price for the one with over 140k!:

Facebook post about Gmail filters

 

I didn't realize that this is such a big issue/problem/(hoarding habit?) among so many people!

And then it got me to thinking about how much useless information we receive on a daily basis – because it seems as though your email address is used as the “key” to any sort of app/service/list these days.

A lot of this email really doesn't fall into “spam” territory either, because most of the time we do “opt-in” – even if we don't realize it – marketers are sneaky that way!

The Solution to a Cluttered Email Inbox: Filters

I am a marketer myself, so I actually subscribe to a lot of lists just so I can reverse engineer sales copy to see what is working.  I have a filter that dumps all marketing related emails into its own “holding pen” for perusal when I feel like it.  That filter automatically marks the emails as “read” and moves them to a custom inbox.

Any messages I get pertaining to orders from websites I purchase a lot from (hello, Amazon!), I have a filter called “Receipts” that automatically marks the email as “read” and dumps all “order confirmation” emails into another custom inbox.

Oh, and have a filter for the friends and family as well – those all automatically get “flagged” as important, so I always see those first, because – family is THE most important priority!

Video Tutorial: How to Set Up Power Filters in Gmail

Here is a video tutorial on how to create this kind of Power filters in Gmail and clean up your inbox once and for all!

Note: If you're having problems viewing the video, please be sure maximize to full screen and to click the “gear” (Settings) in the lower right-hand corner and change the resolution to 1080p!

The video is broken up into two parts:  The first part is about how to create filters and mass-delete lots of email at once within Gmail.

In the final 10 minutes of the video, I hop over to my Email client on my Mac (I am using High Sierra OSX as of this post), and I show you how to create similar folders and filters for multiple accounts managed by your Mac's email app.

If you have any questions, please be sure to comment below so I can clarify anything you're caught up on.

Resources mentioned in the video:

Gmail: mail.google.com

Edison Email: mail.edison.tech

What's this about funnel hacking?: http://thisiskindra.com/freesalesfunnels

 

The Facebook News Feed Change

The Facebook News Feed Change: How it will Impact your Marketing Strategy in 2018

In Early January of 2018, Mark Zuckerberg announced that Facebook would be making significant changes to its news feed algorithms.

The news feed change focuses on pushing more content by friends and family to the top, while giving less priority to posts by brands and publishers.

What This Change Means for Marketers

For marketers, the news from Facebook is a bit unsettling (only on the surface though – read on for more on that!).

Facebook is very transparent as to what will happen as a result of these changes, as stated in their company blog post dated January 11th:

“…We’ll show less public content, including videos and other posts from publishers or businesses.”

But as of the date of this blog post, I have noticed some interesting patterns since the algorithm change.

More Friends and Family

Yes, this is holding true. I am seeing more posts from friends and family.  In fact, there were so many posts initially from friends I thought had long unfollowed me – it turns out, I think they were just buried by all the pages that tended to push their way to the top of my feed!

Posts from “Liked” Pages are Nearly Non-Existent

Again, I am not seeing very many *organic* posts from pages I like.  For example, I used to get a lot of posts and videos in my news feed from groups and pages I frequent on a daily basis.  Now, these are pretty much buried and I don't even see them.

HUGE Increase in Sponsored Advertising

Now, here's the interesting thing.  I am seeing a substantial increase in sponsored ads from advertisers.  Not necessarily from the pages I like or follow – but from influencers/brands/services that are either directly or indirectly related to my personal or professional interests.

I am also seeing a lot of advertising show up based on my browsing history OUTSIDE of Facebook.   In other words, I am being “pixeled” and re-marketed to once I get back into “social” mode.

Increase in Sponsored Posts

Another interesting observation is that my news feed is being filled with posts that are actually sponsored (paid for) – simply to get engagement.  I have noticed that most of these sponsored posts are coming from influencers or brands that I already like.

I can speculate that these influencers know that engagement is the lifeblood of their business model, so paying money simply to be seen is the first step to get people into their sales funnel.  This makes sense to me, so I'll run with it until proven wrong!

Key Takeaways

Clearly, Facebook is wanting more social engagement in ALL forms – not just between friends and family, but also between you, companies, services, products, and influencers.

Engagement can mean many things in the context of what Facebook is aiming to achieve here.  I think it can be segmented into three distinct categories:

Friends & Family

Originally, Facebook was a place where we could connect and share life experiences with our friends, family, and co-workers.  It was never a platform for selling and buying things.

Despite all of the advertising, I still think that Facebook is more about connecting with people rather than places or things. Engagement between friends and family will continue to be an important focus for improvement and it will help maintain Facebook's position as the leading social platform.

Business to Consumer

But there's also the business to consumer engagement angle that Facebook obviously wants to fine-tune and legitimize.

Rather than focus on spammy advertising,  Facebook wants high-quality content that is engaging consumers in a conversation about topical information *related to* but not necessarily directly connected to their products and services.

Consumer to Business (Influence Marketing)

An interesting dynamic in the world of Social media is the ability for the consumer to influence buying behavior.

People are, let's just put it bluntly: Sheep.  And because they are sheep, they have this innate ability to mold and shape the direction of an entire flock – or in this case, buying behavior, toward different trends.

As marketers, we need to be keenly aware that consumers are the ones in the driver's seat – they ultimately will dictate the direction we need to take in terms of showing them the products they want to buy and giving them very clear and concise ways to purchase those products.

Wrap Up

Facebook's news feed algorithm changes are indeed radical, but they are not earth-shattering for marketers.  In fact, it is my opinion that these changes will only help marketers moving forward.

Some notable strategies to take advantage of that you should consider deploying in your future Facebook campaigns moving forward:

  1.  Test sponsored posts on your pages
  2. Split Test a mix of Content-based Advertising vs. Video
  3. Strengthen the bond between your audience by developing content versus direct selling advertising
  4. Consider developing a “Customer Avatar” that mirrors your typical customer, and write posts from that avatar's perspective.
  5. Use Facebook as an Engagement and Listening Tool – Keep your Eyes open and Ears in Tune with what Customers are talking about, complaining about, raving about.  Use this as inspiration for your marketing copy.

The Power of Focus

Learn how to use focus stacking techniques in your daily routine to take back your work day and get more stuff done.

Do you ever feel overwhelmed? A sense of being out of control of your situation or circumstances?

If you do, don’t be discouraged!  We all feel this way from time to time and it is all too common for entrepreneurs.

A common phrase I hear a lot amongst my coaching clients is: “I have so many irons in the fire” or “I have a million plates spinning at once!”

In other words, these people have taken on a lot of different tasks/projects/responsibilities all at once.  

What ends up happening is quite the opposite of the intent:  In an attempt to get many things done, nothing gets done – because they have become too burnt out by taking on too much!

Even as someone who is excellent at dispensing advice on how to tackle this common misstep in entrepreneurship – I too find myself struggling with the feelings of overwhelm, anxiety, and becoming burnt out to the point of depression.

However, I have developed some techniques for giving myself a quick reset which I would like to share in a sincere hope that it will help others that may need it from time to time.

Step 1:  Become aware of the warning signs of overwhelm.

The first step to eliminating a problem is always coming to terms with the reality of your situation.  Some classic signs of overwhelm and over-stress:

  1. Feelings of anxiety
  2. Lack of interest in things that typically excite or motivate you
  3. Change in mood/behavior
  4. Change in sleep patterns (sleeping more or sleeping less)
  5. Racing thoughts, loss of focus

Step 2:  Be forgiving toward yourself and others.

The second step is understanding that your feelings are just feelings.  As Tony Robbins would say, they are manifestations of “The Mind.”  No one is out to get you.  No one is standing in your way.  

Make it a priority to separate your feelings from the external world around you, and be forgiving of yourself for feeling the way you feel, and likewise, be forgiving of how others perceive the external manifestations of your feelings in your behaviors.

Step 3:  Take Control of Overwhelm by Focus Stacking

Focus stacking isn’t something I came up with.  In fact, it has been a technique that has been used by many highly productive people and “wrapped” under different terms over the years.  

One popular tool that is in essence, a way of focus stacking, is a “Kanban” board.  It looks like this:

 To-Do  Work in Progress  Done
 

To Do Item 1

 To Do Item 2

 To Do Item 3

Take Action Item 1

Take Action Item 2

Take Action Item 3

Completed Item 1

Completed Item 2

Completed Item 3

This is what one of my Focus Stacking boards looks like in my office:

focus stacking whiteboard

My “K-Kan” focus stacking whiteboard.

As you can see, it’s a simple whiteboard that I have divided into sections.  Each section has items in it depending on their current status.  

I prefer physical boards like this over virtual ones, but there are several online tools that I use in conjunction when I am not in my office and need to keep track of things that work quite well.  

Online Tools to Help You with Focus Stacking

You may want to consider signing up to one of these, depending on your specific needs and preferences – the free versions of each should be more than adequate for an individual, however, if you are operating a business with a team greater than the sum of yourself, the monthly/yearly plans are quite reasonable and worth the investment:

  1. Trello
  2. Freedcamp
  3. Asana

The key to successful focus stacking is to not stack any more than 3 items at any point in time.  By visually “stacking” your tasks and projects, you can easily conquer each one methodically and this reduces the feelings of stress, anxiety, and overwhelm associated with multitasking.  

Set Aside Blocks of Time for Each Task

Another key is to set aside blocks of time for each task.  

I try to never spend any more than 30 minutes at a time on one task.    If I cannot complete a task in 25 minutes, I move on to the next task and work on it for 25 minutes.  Then, I rotate the tasks until I have completed each one.

I use a time tracking app on my phone called Focus Keeper (via Apple App Store) to block my time and keep me accountable.  I take short breaks (about 10 minutes) after every 25-minute block and reward myself with a 25-minute break after four 25 minute cycles. 

If you're looking for something that will really hold you accountable  – there is a desktop application like RescueTime that not only tracks the amount of time you spend on websites and applications but will also block them for set periods of time so that you can focus only on what needs getting done without having the temptation or distraction of looking at those funny cat videos 

Conclusion

To summarize, how you deal with your feelings and emotions associated with dealing with too much at once is in your capacity to separate what you can control over what you cannot.   

You cannot control what others do, for example.  But you can control the amount of work you take on, and the output of effort required for each task.   

Mastering this important skill set will help you move methodically forward toward accomplishing everything you want to accomplish in business, at home, and at work.